Starbucks and cultural globalization

1. Summary of article

 World becomes one village nowadays. One simple way of defining globalization is to say that it is a complex, accelerating, integrating process of global connectivity. Of course, culture too. Understanding globalization as a globalized process of increasing connectedness helps us to keep in mind the multidimensional complexity of the process. One major reason why it seems natural to speak of globalization's impact on culture is that global market process are relatively easy to understand as having a potential influence on people's cultural experience. Globalization process will lead to a single global culture. Increasing global connectivity by no means necessarily implies that the world is becoming either economically or politically unified. 

However there are opposite opinion about Western Critics, a tendency to imagine globalization pushing us towards an all-encompassing 'global culture.' Here is the total domination of world cultures through the unopposed advanced of iconic brands such as Disney, Coca-Cola, Marlboro. Also Microsoft, Google, McDonald's, CNN, Starbucks.  A different way of approaching theses issues is to view contemporary globalization in the context of a much longer historical context in which societies and cultures have imagined the world as a single place, with their own culture at the center of it.

 There is another, more But there is another, more promising, way of approaching cultural globalization. This is not via the macro analysis of ‘globality’, but precisely in the opposite way, by understanding the effects of globalization as they are felt within particular localities. The vast majority of us live local lives, but globalization is rapidly changing our experience of this ‘locality’ and one way of grasping this change is in the idea of ‘deterritorialization’. Deterritorialization, then, means that the significance of the geographical location of a culture – not only the physical, environmental and climatic location, but all the self-definitions, ethnic boundaries and delimiting practices that have accrued around this – is eroding. No longer is culture so ‘tied’ to the constraints of local circumstances.

Finally, there are the prospects for a global culture, the idea of a progressive, cosmopolitan cultural politics deserves to be taken seriously. Despite the historical tendency for cultures and nations to claim universality as their possession, the appeal to the universal can perhaps be made to work in a cosmopolitan world order as a construct: as one way, amongst others, of understanding our human condition and of relating in dialogue with others.

2. Starbucks in the world. 

We can see about Cultural Globalization by Starbucks in the world.

The geography of a city is the geography of Starbucks

In cities around the world, it can feel like there’s a Starbucks on every corner. And in many of them, that’s almost true. The distribution of Starbucks locations in many cities mirrors the shape of each city—or at least its wealthier neighborhoods.

Seoul is the most Starbucks-filled city

Shanghai has 256 Starbucks, the most of any Chinese city. But the city with the most Starbucks in the world is Seoul. The South Korean capital has 284 locations, seven more locations than New York City’s 277.