After watched the TED video, I agree about most of thing on that video but I have another opinion. In the technical view, nowadays trend is From Close To Open. Like open standard, open source, open innovation, open business model, it is important to open some business for us and I agree this.
For example, Napster is important roll in music industry. Napster is first P2P service supplier. In that time, there were two side on this service. One is RIAA(Recording Industry Association of America, Inc.) and another is Apple Inc.
RIAA said that Napster have to stop service and IPR should be enhanced more that before. RIAA thought P2P service make music industry weak. However, Apple thought this is opportunity. They make iTunes and this business model make market bigger. More people listen to music, bigger market size. iTunes offer some opportunities; people can choose music they want, not all album, recording corporation can reduce expense on marketing and singer can expose themselves easily. As circumstance of industry is changing, stakeholder is also changing.
There are other examples. Hollywood were worried about Video equipment because if it is supplied widely, there is no people watching movie in cinema. However, market size is bigger because a type of audience is various. Thus, Hollywood can earn more money.
IPRs are important but now, it is time to change the strategy.
Issac Newton said "each scientist stands on the shoulders of giants to reach new heights" It means that invent a new BM rather than strengthening IPRs.
Is the protection by IPRs the best way to profit from an inventrion?
In Economist, "Phonographs were going to kill sheet music, the rise of radio threatened to undermines sales of phonographs discs, video recorders were going to wipe out the film industry, and cassette recorders spelt doom for the music business....In each case, their fears proved unfounded. The new technologies expanded the markets in unprecedented ways"
No comments:
Post a Comment