I think the advertisement is one of the good example of glocalization.
Look at this 'Samsung galaxy S5' commercial.
It is the US version.
Now, Look at this Korea version of galaxy S5 commercial.
I think the US advertisement is more explanatory and straightforward than Korea version. Because It compares its product with iphone plainly. In addition, someone talks constantly in commercial.
However, the Korea advertisement is more brief than US's. It concentrates image than contents.
It's China version of galaxy S5 commercial. They focus on the character. I think the appearance of famous celebrity is important factor of sales.
I think it's a good examples of glocalization and Korea also tend to emphasize celebrities in sales.
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ReplyDeleteI agree your opinion that advertising is very different between Korea and other country. Thinking your example, in Korea, it focus on technical things. However, in USA, cell phone is another point of their life.
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